Introduction
We provide our clients with a total brand promotion experience. This starts at our professional, knowledgeable and well-trained staff, and extends to a constantly evolving client relationship. We want to make the promotion of your brand as successful and easy to manage as possible.
We organize on-premise and off-premise events throughout all Florida & Texas. We have experience in almost all major liquor retailors, including Total Wine & More, ABC Fine Wine and Liquors, Mega Wine & Spirits, Vintage Liquors, and more. Our paperwork such as insurance is up to date with stores like ABC that require it. We also work closely with many smaller liquor retailors such as Big Daddy’s Liquors, El Gato Tuerto Liquors, Barbaritas Liquors, and many more.
Lofty Spirits has serviced a wide range of brands in Florida, from Miami Club Rum, Knight Gabriello, Gervais Gobillard Champagnes, Sonoroso Wines, Dixie Vodka, Grand Brulot Cognac, Monte Carlo Vodka and many more. From local spirits to imported champagnes our team has the expertise to handle any type of product.
ABOUT
With our comprehensive Summary Reports you can see the impact of your promotions at a glance. We track sales numbers and provide analytics and organized documentation. All the legwork is done by us and presented to you in a straightforward way.
Main Goals
Sell!
Our success is tied to yours. Our focus will always be on finding the best ways to sell your product. From hiring the right staff to choosing the right locations and times, we are constantly researching and finding new ways to increase your sales
Educate
We want everyone to know about your product. Not only do we want our ambassadors to be well versed on your product in order to sell, but we want customers to learn as well. Every customer that tastes your product should know why it stands out against your competitors.
Impact
Simplicity
We want our clients to do as little work as possible. We bundle and summarize your weekly events so you do not have to sift through information and pictures. Need decorations for a holiday event? Want to craft a specialty cocktail that highlights your product? We will make sure it happens.
LSP Brand Ambassadors
All our Brand Ambassadors are professional, engaging, and enthusiastic. We are constantly training and monitoring to make sure that every event reaches the maximum number of potential customers. In addition to training our ambassadors to approach every customer, we make sure that they are each well trained on the product they are sampling. We train them to not only promote the taste of the product, but to also promote what the product is. While the customer is sampling, they should learn about what they are tasting!
Many promotion companies and ambassadors alike work for too many brands. Some ambassadors do not even know what they are selling! With LSP we make sure all our ambassadors can answer any question a customer asks.
For every event we make sure our promoters arrive early in order to have everything ready by the start time. Tables are set professionally, and according to any specifications the client requests! From a simple wine sampling to multiple spirits with cocktails and garnishes, our team is always ready.
Anely Milanes training Zuly Sanchez on-site.
Olga Patricia sampling some Miami Club Coffee Liquor, explaining to customers how Grand Havana coffee grinds are used in making the product.
LSP Brand Certification
One of the unique services we have to offer to our clients is what we call “Brand Certification.”
Before our ambassadors execute their first event, we send out a package with selling tips, product information, and any pertinent knowledge they should know about your product. To ensure they are properly trained, we travel to the event locations on a weekly basis and test our ambassadors. On site, we quiz them on main selling points and make sure they understand everything they need to know to sell your product. If there are any gaps in knowledge, we mark it down and revisit in a week or two.
Once the test is passed with all correct answers, that ambassador is ‘certified’ to sell your product!
Example of training exercise tests to certify our ambassadors to sell your product!
We create product information packets to send to our ambassadors before they arrive to their first event.
These tests are designed to train our ambassadors on the main points that you want them to know and use to sell your product. Training tests and information packets can be changed easily at client’s request, whether you want to include more information, highlight certain points or anything else.
Summary Reports
To view the results of all your promotions can be a time consuming and arduous process. You have to sift through hundreds of pictures and recaps and organize by date, event, etc.
At LSP we compile and organize all this information for you.
Our standard is to provide our clients with a comprehensive Summary Report that is thorough, organized, and concise. With this report you can keep track of and see the results of your tastings in the easiest manner possible.
These are usually sent monthly but can be sent weekly or bi-weekly as desired. We make sure to keep on time with the schedule of reporting that you want.
Always a single file, the first page of your report will show you your stats for the sales period in a quick glance. On the top left you have your total sales, and on the right the time period and number of tastings. Below that you will see each of your individual tastings with date, location, and results for that individual tasting. The name of each location is link that you can click to take you to that tastings recap and pictures.
Each tasting will have its own page easily accessed from the summary above. In a single glance you can see the recap, pictures, and all the documentation of each of your events.
Your LSP Team
Anely Milanes
Anely has been working in liquor promotions for over eight years and knows all the ins and outs of the business. Fluent in English, Spanish, and Italian, Anely is our main liaison to the ambassadors, making sure they are all trained and ready to sell. Whether you want a specialty cocktail made, or simply want your product displayed in a certain way, Anely will make sure it gets done.
Richard Crittenden
Richard has been working in the alcohol industry for over five years with a business background, and uses this experience and knowledge to create training routines and practices. In charge of general administration such as Summary Reports, schedule processing and invoicing, Richard is constantly looking for new ways to make information comprehensive and precise.
In addition to everything mentioned, we can also provide inventory reports, product presentation, sales reports, booking, or any other service that might be needed.
You can us reach via text, phone call, or email any time of the week with any questions.
THE TEAM
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